Two ComeOn Group casinos have commissioned 1×2 Network’s Iron Dog Studio to craft branded slots for their customers to play. The Swedish language sites, Hajper and Snabbare each have received fully customized slot games fashioned around their respective brands.
Tomb of Hajpe and Tomb of Snabbare have heightened brand interaction and increased player engagement with the branding move.
The slots, each based on Iron Dog Studio’s hit game, Book of Ba’al were deployed earlier this month. While based on the maths and mechanics of the Iron Dog game, each version has its own customized game elements to reflect the two casinos’ individual brand identities. Updates include multiple components that have been customized, including but not limited to reel symbols, fonts, counters, logos, and overall graphics.
Mechanics remain the same as in the original Book of Ba’al title with 10 pay lines across a 5×3 reel set. Players spin to collect books and trigger bonus games. The “book of” mechanic is a very popular feature across several brands and ensures players will see plenty of expanding sticky symbols and free spins,.
1X2 Network’s branded content incentive lets operators like Hajper embed their core image into existing popular games in order to supercharge customer interaction with their brand.
Never a company to miss the opportunity to give players and operators what they want,1X2 began offering operators a Branded Megaways
slot game using Big Time Gaming’s unique, farmed-out fluid mechanic in 2020 and the company won “Game of the Year” at the EGR Awards in 2020.
In addition to branded “Book of” and “Tomb of” slot titles, another recent offering the developer has offered is Branded Coin Vault from 1X2 Network’s arcade games suite. That release was designed to help operators capitalize on the migration of some players towards gamification and player strategy.
Ivalina Petrova at 1X2 Network said: “Following on from the runaway success of Branded Megaways, more and more operators are exploring the idea of bespoke, branded game content. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier-one operators.”
Jason Bradbury at ComeOn Group said: “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players.
“It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always we will evaluate the data and look to roll out across more brands if feasible.”
Source: COMEON GROUP GETS BRANDED SLOTS FROM 1X2 NETWORK, EU Gaming News, September 30, 2022
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